DIGITAL SIGNAGE AND WAYFINDING SYSTEM

January 11, 2015

To better serve tenants and visitors, the lobby and atrium at Columbia Center now features a digital signage program to deliver news and information.

The digital signage is based around a large digital installation in the lobby and seven screens located throughout the atrium. In addition to the customary weather forecasts, Columbia Center’s digital signage displays news about local events from around Seattle, tips on dining options in the building and fun facts about the structure itself.

Each different piece of information comes with a custom design and background animation, ensuring that the digital signage keeps the space fresh and dynamic, in addition to informing viewers about where to get coffee or the amount of steel used to construct the building.